Wishbone
Pet Insurance
PET ASSURE (2021)ux/ui, iconography, collage, brand guide
Creative collaborators:
Chelsea Evers
Heather Croteau
Oleg Masnyy
Visit website ︎︎︎
Colloborated on concept and design of website, build of primary site pages and assets, including: iconography, photography, collage, and typographic expression. B2B and B2C audiences were accounted for with varying customer journeys. Contributed playful, scrapbook-like elements to the brand expression to echo the relationship emphasis of our pets and their life value.
Full execution of brand guide following website build, as a direct reflection of brand expression and usability for function by client.
Full execution of brand guide following website build, as a direct reflection of brand expression and usability for function by client.
