Culture Code: Values & Tenets
RDH BUILDING SCIENCE (2022)brand, iconography, infographics, layout
Creative collaborators:
Chelsea Evers
Darcy Walker
Hannah Gilman
This Seattle-based construction company was looking to hone in their brand culture and story. I developed an approachable PDF encompassing just that: a digital and for-print guide that’s both straight forward and playful.
Working without discrete brand guidelines, I audited their website and social platforms for visual information including color, form, and typography. To avoid design that would quickly date itself, I strayed from photography and instead implemented fundamental glyphs and grid systems. The three colors pulled directly from the RDH logo act as wayfinding structure for each of the three sections.
Testimonies given hierarchy at each section head became a way to incorporate a human element back into the work, along with colorful callouts in the final “tenets” portion.
Working without discrete brand guidelines, I audited their website and social platforms for visual information including color, form, and typography. To avoid design that would quickly date itself, I strayed from photography and instead implemented fundamental glyphs and grid systems. The three colors pulled directly from the RDH logo act as wayfinding structure for each of the three sections.
Testimonies given hierarchy at each section head became a way to incorporate a human element back into the work, along with colorful callouts in the final “tenets” portion.
