Custom Headwear
COAL (2021)ux/ui, art and photo direction
Creative collaborators:
Chelsea Evers
Hannah Gilman
Hannah Lofgren
Jana Early
Michelle Henley
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Coal Custom Headwear is a one-page microsite dedicated to specialty orders of hats and beanies as the sought-after outdoor apparel brand—creating a space for unique orders (separate from otherwise wholesale purchases).
The microsite highlights premium quality and premium brands, as portrayed by curated photography to bring attention to individuality and authenticity of their headwear. The photoshoot was the driving force to the microsite in many ways, inspired by the juxtaposition of sleek studio product photography accompanied by nature-driven props and styling that hone in on form. This speaks into brand ethics of sourcing and hand-made quality, conveying overall care of the custom headwear.
It was intended that the site follow an atypical organic structure and flow, also tapping into a secondary color palette that echos this nature.
The microsite highlights premium quality and premium brands, as portrayed by curated photography to bring attention to individuality and authenticity of their headwear. The photoshoot was the driving force to the microsite in many ways, inspired by the juxtaposition of sleek studio product photography accompanied by nature-driven props and styling that hone in on form. This speaks into brand ethics of sourcing and hand-made quality, conveying overall care of the custom headwear.
It was intended that the site follow an atypical organic structure and flow, also tapping into a secondary color palette that echos this nature.
