Guide to Seattle
3SIXTY (2022)ux/ui, art direction, photography, illustration
Creative collaborators:
Chelsea Evers
Heather Croteau
Oleg Masnyy
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Welcoming Microsoft summer interns, a microsite was crafted to ease and elevate transition when navigating a new city while staying with 3Sixty.
To elevate existing city guide list structures, user experience was prioritized—desiging multiple navigations, one dependent of time and the other personality. It was important to implement imagery and illustration to uplevel look and feel of each location.
Collaborated to create user-friendly archetypes and neighborhood wayfinding, researched locations, visited and photographed locations, sourced supplementary images, designed five landing pages, and illustrated the hero for the home page. Additional assets promoting “Guide to Seattle” for its launch on intern week included QR code magnets and wayfinding signage.
To elevate existing city guide list structures, user experience was prioritized—desiging multiple navigations, one dependent of time and the other personality. It was important to implement imagery and illustration to uplevel look and feel of each location.
Collaborated to create user-friendly archetypes and neighborhood wayfinding, researched locations, visited and photographed locations, sourced supplementary images, designed five landing pages, and illustrated the hero for the home page. Additional assets promoting “Guide to Seattle” for its launch on intern week included QR code magnets and wayfinding signage.
